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PediaNetwork® Marketing News:
The Danger In Storytelling
30 Nov 2016 at 12:01am
I have noticed something recently when I read articles in trade publications.Much of the data we are getting about online advertising is negative. To wit:- The amount of fraud- The extent of ad blocking- The siphoning of revenue by ad tech middlem...
Subversive Thoughts About Marketing
28 Nov 2016 at 12:01am
Here at The Ad Contrarian Global Headquarters, we're starting to have subversive thoughts about marketing. Well, we're not actually starting -- we've had them for decades -- but we needed a good lead line...Back in my agency days, I would often si...
Like Me On Facebook
21 Nov 2016 at 12:01am
We have become desensitized to the ridiculousness of our industry and to the pace at which yesterday's marketing miracle becomes today's bad joke.I doubt there's anything that has gone from marketing phenomenon to laughable punchline faster than "...
Trump And Twitter
16 Nov 2016 at 12:01am
The people who are always wrong are convinced that to a significant extent Trump's victory was the result of his masterful use of Twitter.According to an article in the the NY Times in which reporters in the bubble ask marketers in the bubble why ...
Reconciling Sharp And Ritson
14 Nov 2016 at 12:01am
I'm much more interested in advertising than I am in marketing. But there are a couple of marketing people I pay particular attention to. They are Byron Sharp and Marc Ritson.They are both professors and both work in Australia. Sharp wrote "How Br...
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